The Direct Cremation Podcast

Alexandra Jo: Why Parting Stone isn’t for everyone and that’s ok | #35

Episode Summary

Today’s guest is Alexandra Jo, host of Death Curious Podcast and Director of Outreach and Education of Parting Stone.

Episode Notes

Today’s guest is Alexandra Jo. Alexandra is the host of the death positive Podcast, Death Curious, is a platform for death exploration and a community of like-minded, death positive people. They are also the Director of Outreach and Education of Parting Stone, the company responsible for creating solidified cremated remains — most famously known for their Shark Tank fame. 

Death Curious Podcast: https://deathcurious.com 
Parting Stone: https://partingstone.com 

Timestamps 
(00:00) Intro
(00:45) Welcome to Direct Cremation Podcast
(01:53) The Story of Parting Stone
(05:07) What Parting Stone's customer journey look like
(12:16) Some critiques about Parting Stone
(14:12) Interesting things people have done with their stones
(17:48) What's up next for Parting Stone?
(18:59) What Death Curious Podcast is about
(26:27) “There's no need to have a sense of competition”
(27:44) Can death become widely talked about/accepted anytime soon?
(32:14) Alkaline Hydrolysis and NOR
(41:13) Memorial Reefs
(43:01) Different expectations between deathcare today and consumers who are experiencing deathcare for the 1st time
(49:45) What does Alexandra think deathcare will look like in 10 years?
(51:24) Where to find Alexandra

For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com
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Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com