David Perfito is the founder of White Rose Aqua Cremation and was instrumental in developing California’s first alkaline hydrolysis facility. We discuss what alkaline hydrolysis is, how he serves his family, and how he thinks about his business.
David Perfito is the founder of White Rose Aqua Cremation and was instrumental in developing California’s first alkaline hydrolysis facility. He is a technical school graduate of the U.S. Navy, a multi-certified medical equipment industry technician, and a crematory manager. He is pioneering the gentle water cremation movement.
White Rose Aqua Cremation is the first alkaline hydrolysis facility for human final disposition in California. As of right now, they are the ONLY on-site aqua cremation facility in California that serves the public.
Timestamps
(00:00) - Intro
(00:41) - Welcome White Rose Aqua Cremation's David Perfito
(02:33) - What is alkaline hydrolysis?
(03:26) - Body decomposition during a water cremation
(09:22) - The process to get certified to be the first
(12:30) - Why families choose gentle water cremation
(14:17) - Serving families well is creative
(18:32) - Business growth through education
(22:09) - Focusing on customer experience
(24:48) - Providing preneed 1:1 to at need
(33:46) - What is used to process the remains?
(39:15) - What does death care look like in 10 years?
For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com
Listen on Spotify or Apple Podcasts
Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com