Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm. In this episode, we discuss how to raise the enterprise value of your funeral business.
Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm.
Jake is also a successful multi-funeral home owner, a tech entrepreneur, a car collector that would give Jay Leno a run for his money, and a published author. With his book, “Staying Alive in the Funeral & Cemetery Profession.” His experience has made him an expert in funeral home valuations, mergers and acquisitions, business development, and customer experience in death care.
Johnson Consulting Group Website
Timestamps
(00:00) - Intro
(00:51) - Introducing Johnson Consulting's Jake Johnson
(01:32) - Jake's journey in the funeral industry
(03:39) - Performance Tracker surveys for self-accountability
(07:27) - How a lost customer means losing $20,000 in enterprise value
(09:12) - Why direct cremations have the lowest satisfaction
(11:19) - Rising labor costs means moving to technology
(14:04) - Spend your time wisely and outsource the rest
(17:08) - How do you differentiate from your competition
(21:22) - Collaborating with peers to solve problems
(23:49) - What goes into a funeral home valuation?
(30:19) - What businesses demand higher multiples?
(41:26) - Best ways to increase enterprise value
(44:22) - Planning for succession
(50:28) - How to attract good talent
(53:44) - How do you explain value and it resonates with the customer
(1:02:06) - What does death care look like in 10 years?
For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com
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