The Direct Cremation Podcast

Poul Lemasters (Death Care Lawyer): Families Can Handle the Truth, So Tell Them | #9

Episode Summary

Poul Lemasters wears many, many hats. He's a death care lawyer, a funeral director, entrepreneur, and a published author. In his book, Cover Your Ass: The Ultimate Guide to Protecting Your Business, Poul details the not-so-obvious situations that happen in your business that you must watch out for.

Episode Notes

Poul Lemasters wears many, many hats. He's a death care lawyer, a funeral director, entrepreneur, and a published author. In his book, Cover Your Ass: The Ultimate Guide to Protecting Your Business, Poul details the not-so-obvious situations that happen in your business that you should watch out for.

In this episode, we discuss:

• Possible FTC changes to the funeral rule.
• What happened to Heritage/Legacy Cremation Providers (the illegal one).
• Why shielding your families from what you do in the funeral home is hurting your business.
• Transparency, transparency, transparency.
• How proper phone etiquette is one of the most important things to your funeral home.
• How you can get a free copy of his book, Cover Your Ass: The Ultimate Guide to Protecting your Business.
• What death care looks like 10 years.

Poul's New Book: The CYA Life

Have death care questions? Lemasters Consulting

We're giving away a free copies of the book! Just show proof that you've left a review of us on Apple Podcasts or Spotify, and the first 5 listeners will receive a free copy.

Tell us what you think! Email Tyler (tyler@directcremation.com) or Will de Michaelis (will@directcremation.com).

For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.

Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.