Will de Michaelis is the former manager of the Omega Society, a cremation brand that serves over 4,500 families per year. After spending over a decade growing the Omega Society, Will was able to identify some of the most important elements that made the Omega Society such a huge success. Today, Will is going to share that insight with us and let us know what he’s been working on.
Will de Michaelis is the former manager of the Omega Society, a cremation brand that serves over 4,500 families per year. After spending over a decade growing the Omega Society, Will was able to identify some of the most important elements that made the Omega Society such a huge success. Today, Will is going to share that insight with us and let us know what he’s been working on.
Will's Masterclass signup link: https://www.wdgroupconsulting.com
Timestamps
(00:00) Intro 01:54 Will's takeaways from Omega Society
(04:09) The most important thing to Omega Society's success
(05:00) What Will saw in deathcare in the past decade that makes relationship marketing so important?
(06:49) What makes relationship marketing so much more important than the other stuff
(13:08) What Will have been doing after Omega Society
(14:02) What makes a good in-service?
(20:43) Will's Relationship Marketing Masterclass
(21:46) The relationship marketing masterclass freebies
(22:36) Where to get the freebies
(24:50) How much Omega Society spends on relationship marketing
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